Narain is the founder & CEO for 360 Degree Interactive, a web services firm based in Chennai, India. This blog is about his personal views on Web 2.0, RoR, Social networking,Digital media, interactive advertising, SaaS, Service Oriented Architecture, India Inc, rural education, Web standards, mobile 2.0 and more.

Thursday, October 26

Art of bullshiting

There is a huge voice out there about a company which is opening a office in Second Life called crayon, located at a virtual location called crayonville. One of the founders have a blog post and described what their business & business model is;
We’re not an agency nor a consulting practice as is traditionally defined. What we are is whatever you want or need us to be.

I like to think of us as a true mash-up that combines the best in traditional and new thinking about marketing, advertising and PR.

We’re a solution provider. We’re an extension of your team. Consider us a new breed of partner – one that keeps everyone honest and on the right path. Our client is not the consumer: our client is the truth.
Need an example for marketing craptalk or art of bullshit, this is one. With its lengthier blog post, Neil hasn't even figured out what exactly they are. Nick Carr was spot on in this.

What is more important is not opening an office in a virtual place, that can definitely be a marketing hype to bring in some initial hits into your website, but a solid fundamental and problem solving capabilities put across your organisation. Nick is right in his post, that will the truth pays the invoices. Its not even about the invoices, but more about the financial business model itself. What to my mind comes is, crayon seems to do all sorts of things for all sorts of requirement for all sorts of people. I am unsure whether bullfighter can trash these sentences as jargonish dump, since it uses simple english words, yet so confusing & so vast. They are to me, doing a chinese math, than an actual business model. Remember great companies are built by doing a focussed act and not doing chinese math.


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