Narain is the founder & CEO for 360 Degree Interactive, a web services firm based in Chennai, India. This blog is about his personal views on Web 2.0, RoR, Social networking,Digital media, interactive advertising, SaaS, Service Oriented Architecture, India Inc, rural education, Web standards, mobile 2.0 and more.

Saturday, June 5

RSS Feeds Can Build Web Traffic

There is an increasing fear among the leading portals that by providing RSS feeds, visitors wont visit their sites and reads news using their offline RSS Feed readers. This is not fully true. There was an article which suggests the opposite. This is a case study done by CNN within their own online network. In fact, RSS feeds considerably increases the site value and also increase the amount of visibility of content for the site. This not only allows for more content offered to the client (content briefs, i would say), interested visitors will always go to the relevant section of the site, with the RSS feed link, for full content. This will also increases the value & benefits for targetted ads. Read the full article over here....RSS Feeds Can Build Web Traffic


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