Print is the New Web

In a world where for every big company there is a consultant, which asks hefty fees for doing their work, one consulting company has taken a different route and gets into publication. No I am not talking about 300 page document outlining one particular industry, rather it works like a general magaine filled with research facts & figures for various industries. Forrester research has come out with a magazine called Forrester magazine.

Going by their own declaration of what the magazine is about it is referred as

"This magazine’s ambition is to become a permanent part of CEOs’ business libraries, stuffed with ideas and advice that will last. We cover pressing topics with rigor, utility, and imagination"

Print is finally coming of age and Print may be the new web, just look around for the no. of magazines & dailies you have. For every topic under the sun, there is a magazine in your newstand. I hope in the footsteps of HBR & Forrester other consulting companies will also launch their print edition.

If you are an ad. guy, check out the magazine from Ogilvy called Viewpoint, worth allocating some space in your bookrack.