Code/Decode

Narain is the founder & CEO for 360 Degree Interactive, a web services firm based in Chennai, India. This blog is about his personal views on Web 2.0, RoR, Social networking,Digital media, interactive advertising, SaaS, Service Oriented Architecture, India Inc, rural education, Web standards, mobile 2.0 and more.

Thursday, August 4

Contextual Ads + Yahoo!

Going with the success of Google's AdSense, Yahoo! is secretly testing a contextual ad. program from them. With the acquisition of Overture, Yahoo! already has established as a No.2 Player in PPC/Search marketing behind Google. Unlike Google, Yahoo! has better channels, thru which the ads can be distributed to reach the target audience. With their recent innovations of Yahoo! 360 & acquistion of Konfabulator, Yahoo! is eyeing to take the majority of the desktop users. Google's startegy to provide Desktop Search, Desk bar are all aiming at the same desktop user. We gotta wait and watch how this move from Yahoo! will hit Google. With Microsoft's Vista emphasising more on faster desktop search & finding information the battle now moved from Internet to user's desktop.

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