Search Advertising Fact Pack

Advertising Age has released Search Advertising Fact Pack 2006 Highlights

• Forrester indicates $7 Billion business this year
• Search Engines share - Google (44.1%), Yahoo Sites (28.7%), MSN-Microsoft sites (12.5%), Time Warner (5.6%), Ask network (5.5%), All other (3.6%)
• Under Business Information, Yahoo Finance (32.6%) is way above from their next competitor MSN Money (12.5%)
• The average Pay-per-click costs around $3.92 in the third quarter and $4.75 in the first quarter

Web site optimization strategies for 2007

• mRSS - media RSS, the syndication vehicle for video
• Microcontent
• Blog PR
• Social media optimization
• Taggging
• Google Co-op
• Wikis
• Longtail optimization

Technorati Tags: searchadvertising, technology, interactive advertising, google, yahoo, msn, adwords, adsense