Code/Decode

Narain is the founder & CEO for 360 Degree Interactive, a web services firm based in Chennai, India. This blog is about his personal views on Web 2.0, RoR, Social networking,Digital media, interactive advertising, SaaS, Service Oriented Architecture, India Inc, rural education, Web standards, mobile 2.0 and more.

Thursday, November 16

Search Advertising Fact Pack

Advertising Age has released Search Advertising Fact Pack 2006 Highlights

  • Forrester indicates $7 Billion business this year
  • Search Engines share - Google (44.1%), Yahoo Sites (28.7%), MSN-Microsoft sites (12.5%), Time Warner (5.6%), Ask network (5.5%), All other (3.6%)
  • Under Business Information, Yahoo Finance (32.6%) is way above from their next competitor MSN Money (12.5%)
  • The average Pay-per-click costs around $3.92 in the third quarter and $4.75 in the first quarter
Web site optimization strategies for 2007
  • mRSS - media RSS, the syndication vehicle for video
  • Microcontent
  • Blog PR
  • Social media optimization
  • Taggging
  • Google Co-op
  • Wikis
  • Longtail optimization
Technorati Tags: , , , , , , ,

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home

Performancing