Narain is the founder & CEO for 360 Degree Interactive, a web services firm based in Chennai, India. This blog is about his personal views on Web 2.0, RoR, Social networking,Digital media, interactive advertising, SaaS, Service Oriented Architecture, India Inc, rural education, Web standards, mobile 2.0 and more.

Monday, November 10

Contextual Mktg Vs. Behavioral Mktg

Going thru' the ad:tech's multitude personality for next generation marketing in the areas of online, search engine, interactive, this interview throws some unique insights about the future of contextual & behavioral marketing and how they differ.

Interesting facts & examples filled thru' out the interview. Must read if you think you are for the next generation of marketing science. Interview w/The Claria Corp.’s Scott Eagle Their website claria has good amount of information about ad vehicles, rates etc.

But the worrying fact is that will people still accept Pop-Ups , Pop Upper or Pop Under and a whole lot of Pop varieties for advertising. For me, it is disgusting when someone trying to take my attention from the information i read on. If you are an avid new media personality, you will have enough toolset in your machine to protect Pop-Ups [like the Google's top bar Pop Up Killer]. With that available, we need to seriously identify in-site advertising promotions than taking information outside.


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