Narain is the founder & CEO for 360 Degree Interactive, a web services firm based in Chennai, India. This blog is about his personal views on Web 2.0, RoR, Social networking,Digital media, interactive advertising, SaaS, Service Oriented Architecture, India Inc, rural education, Web standards, mobile 2.0 and more.

Wednesday, September 28

What is Web 2.0 mindset ?

Sadagopan blogged it about John Hagel's perspective of Web 2.0. He argues about Web 2.0 being a mindset. Web 2.0 is not technology. Web 2.0 is a state of mind. Web 2.0 is a platform. John Hagel neatly summarizes this "state of being" Going by the discussion i think like God you can only explain the characterstics of Web 2.0 and not actually what it is. Of all the important features of Web 2.0 distribution, collaboration and participation are the keys to create realistic, people-friendly web.

John Hagel's take
Platform. Platform is an important concept because it suggests a foundation that is meant to be built upon rather than self-contained.

Emerging. It is emerging because it supports extensions to itself, facilitating a bootstrapping process to create very complex functionality from very simple building blocks. Web 2.0 is far from a finished product, it is a rapidly evolving platform.

Network-centric. In contrast to other technology platforms like PCs or mainframes, it is not a standalone platform, but instead Web 2.0 is built upon an open network, making it pervasive, extending across the entire globe. As a network-centric platform, it is device-independent – it is meant to be accessed by devices of all kinds, ranging from PCs and mobile phones to RFID tags and bio-sensor devices.

Creation. The ultimate purpose and significance of the platform is to support creation, not just communication or participation in sharing of interests. This is what makes it truly distinctive relative to previous generations of networks. We’re also not just talking about creation of media or digital products and services – this platform is becoming central to the creation of a broad range of physical products as well.

Users. Rather than viewing creation as a highly specialized activity, this platform encourages users of all types to become involved in the creation process. The well-established boundaries between producers and consumers and professionals and amateurs are rapidly eroding.

Distributed. Because it is pervasive, Web 2.0 facilitates distributed creation – it doesn’t matter where the individuals or communities reside, they can access the platform.

Collaboration. Because it is built upon a network, it also enhances the potential for collaboration. We are not talking about isolated nodes of creation, but instead the ability for individuals and communities to connect together in the creative process in ways that were never possible before.

Cumulative. Perhaps the most important aspect of this platform is that it encourages cumulative creation. This stems from the modularity that is a key design principle of Web 2.0 and it has profound implications for creative activity. It means that wherever and whenever creative activity occurs, it can be appropriated and built upon by others, further strengthening the bootstrapping process. Since what is being created is meant to be shared, it becomes less and less useful to think of the output as products and much more important to view the output as services that in turn support the creation of other services.

Category: Web 2.0


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