Narain is the founder & CEO for 360 Degree Interactive, a web services firm based in Chennai, India. This blog is about his personal views on Web 2.0, RoR, Social networking,Digital media, interactive advertising, SaaS, Service Oriented Architecture, India Inc, rural education, Web standards, mobile 2.0 and more.

Wednesday, September 29

Future of Marketing

Good information and particularly i like Kotler refers to using Internet for future marketing. Marked for my future reference. Full article here

How do you visualize marketing in a digital world? There is a broadband revolution on sight?

A. Marketing will change radically in the future as a result of the digital revolution. Customers will be as knowledgeable as companies about different offerings thanks to the Internet.

Price will become more important than ever in making choices, especially among similar products. Companies will need to set up excellent websites and conduct better market surveillance of opportunities and threats using the Internet.

Companies will establish Internet connections with their employees (Intranet) and with their suppliers and distributors (extranets), all of which will facilitate the flow of information and efficient transaction.


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