Narain is the founder & CEO for 360 Degree Interactive, a web services firm based in Chennai, India. This blog is about his personal views on Web 2.0, RoR, Social networking,Digital media, interactive advertising, SaaS, Service Oriented Architecture, India Inc, rural education, Web standards, mobile 2.0 and more.

Saturday, April 23

Interactive Marketing Guide 2005

B-to-B Online is a magazine for marketing strategists. Justifying its name, B-to-B continuously providing worldwide digital marketing strategies & tactics to a wide audience. They have just came out with their Interactive Markeing Guide for 2005. This guide is a PDF document sponsored by A 40 Page detailed document addresses every aspect of digital interactive marketing and its ingredients. This neatly done document consists of valuable benchmarking data, trends in interactive marketing & internet spending, email spam lawas, benchmarks, search marketing, online events, online ad benchmarking and other relevant details.

Moreover, they run a print publication called Media Business which tours the media habits of technology companies, which is also a worth read.

Download the Interactive Marketing Guide 2005 (6.5 MB)


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