Flash Lite is BREWing now!!

From yesterday's MAX conference, one most important and interesting development in the mobile platform has been announced. BREW is one of world's fastest growing mobile platform & framework from Qualcomm. Macromedia and Qualcomm have signed an MoU to port Flash Lite (mobile Flash player) to the BREW platform. In India, both the CDMA providers Reliance Infocomm and Tata Indicom are using Qualcomm's CDMA technology along with a bigger development team for working on applications in BREW. It will be exciting news for Flash development companies in India to look at one more future revenue stream.

This is very significant move, since the mobile technoloy wars between GSM and CDMA is hotting up worldwide. Already for GSM mobiles, Flash Lite is available. With this move, Macromedia has flattened the platform choices for running mobile applications, games, video in the CDMA arena. For developers, now they can look into serving both the platform customers with single development framework.

Excerpts from the Press release

Macromedia (Nasdaq: MACR) and QUALCOMM Incorporated (Nasdaq: QCOM) today announced an agreement under which Macromedia® will create a version of Macromedia Flash Lite™ as an extension for BREW. As a result of this agreement, the large BREW developer community and more than two million Flash® developers will be able to create rich, engaging mobile content on the Flash Platform for the BREW solution, QUALCOMM's established content delivery and monetization system.

Expected to ship next year, this new extension of Flash Lite for BREW will help further evolve the wireless value chain worldwide. BREW developers will realize the benefit of rich mobile experiences and the return on investment when they add Flash to their applications, while Flash developers will have a new channel to monetize their mobile work. Subscribers will ultimately benefit from a wide array of the richest services and content possible. The announcement today builds on an existing QUALCOMM and Macromedia agreement.

"By providing an extension of Macromedia Flash Lite for BREW, mobile developers will have a prime opportunity to bring compelling Flash services and content to mobile devices globally," said Al Ramadan, executive vice president and general manager of mobile and devices, Macromedia. "We are excited to extend our partnership with QUALCOMM to bring great mobile experiences to more than 56 operators."

Macromedia has been an important industry player when it comes to providing a great mobile experience. The combination of our two technologies will be a boon for developers and subscribers alike," said Gina Lombardi, senior vice president of marketing and product management, QUALCOMM Internet Services."

Qualcomm's Press release

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