What is Six Sigma ?

Browsing thru this magazine & catch hold of the article " web exclusive article "online, this is the laymen version of what is the buzz about "Six Sigma" is all about. Years before, Kribs organised a meet for a discussion on CII (that day the biscuit was not so good and i dint get my share of Pepsi anyway...still remember kribs, collecting money on helmets ;-) )

I think, this article is a nice summary of what six sigma is all about.

" Six sigma has been defined as a strategy that identifies and eliminates causes of defects in work processes by focusing on their outcomes that are critical to customers. Six sigma also denotes a specific performance level. A six sigma process or transaction produces extremely few defects -- 3.45 defects per million opportunities (99.99965 per cent defect-free), for a process with a single-sided specification. I should mention six sigma is a journey and not a destination. Significant financial benefits from six sigma begin to accrue soon after implementation, although it could take many years to reach six sigma defect levels."

Get the complete article over here

By the way, if you are an AD Freak like me, read this article by the India's mamooth agency (O&M)'s CEO John goodman's take on advertising as a career.