Code/Decode

Narain is the founder & CEO for 360 Degree Interactive, a web services firm based in Chennai, India. This blog is about his personal views on Web 2.0, RoR, Social networking,Digital media, interactive advertising, SaaS, Service Oriented Architecture, India Inc, rural education, Web standards, mobile 2.0 and more.

Wednesday, April 27

Creativity - how can i get some?

Harward Business School's Working Knowledge Series has came out with this article called "Creativity - how can i get some?" Very interesting read. Almost everybody in the panel, unanimously accepted that Creativity is the lifeline of an organisation.

"Creativity needs to be in the DNA of a company"
- said Barney Waters, VP Marketing of PUMA

"The hardest thing for creatives to do is to get an idea through to people who don't understand its potential" - says Kevin Moehlenkamp, Hill Holidays

The whole article drives a single point that Creativity is the only way to succeed in the competing marketplace. If your organisation is not creative, you will be soon out of the race.

Read the Article

4 Comments:

At 4:38 PM, Blogger shriesh said...

Can u post the link?

 
At 2:27 PM, Blogger Narain said...

http://hbswk.hbs.edu/pubitem.jhtml?id=4768&sid=-1&t=special_reports

 
At 6:08 AM, Blogger Kenneth said...

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At 1:15 PM, Blogger Horse Sense said...

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