Creativity - how can i get some?

Harward Business School's Working Knowledge Series has came out with this article called "Creativity - how can i get some?" Very interesting read. Almost everybody in the panel, unanimously accepted that Creativity is the lifeline of an organisation.

"Creativity needs to be in the DNA of a company" - said Barney Waters, VP Marketing of PUMA

"The hardest thing for creatives to do is to get an idea through to people who don't understand its potential" - says Kevin Moehlenkamp, Hill Holidays

The whole article drives a single point that Creativity is the only way to succeed in the competing marketplace. If your organisation is not creative, you will be soon out of the race.

Read the Article