UXMatters launches

User Experience design is a rarely known field in India. Worldwide, with large application development teams, UX Designers are the guys who makes the decisions on how the application needs to be tweaked for common users. Don Norman has written a fantastic book on this "Emotional Design".

There is a new ezine launched exclusively for UX Designers and professionals called UXMatters, sponsored by Spirit Softworks. It's interesting to note that, off late with the entry of iPod and other design led devices, emotional design is a big industry. I hope this ezine will provide enough ammunition to those who are in this industry.