Narain is the founder & CEO for 360 Degree Interactive, a web services firm based in Chennai, India. This blog is about his personal views on Web 2.0, RoR, Social networking,Digital media, interactive advertising, SaaS, Service Oriented Architecture, India Inc, rural education, Web standards, mobile 2.0 and more.

Wednesday, September 29

Future of Marketing

Good information and particularly i like Kotler refers to using Internet for future marketing. Marked for my future reference. Full article here

How do you visualize marketing in a digital world? There is a broadband revolution on sight?

A. Marketing will change radically in the future as a result of the digital revolution. Customers will be as knowledgeable as companies about different offerings thanks to the Internet.

Price will become more important than ever in making choices, especially among similar products. Companies will need to set up excellent websites and conduct better market surveillance of opportunities and threats using the Internet.

Companies will establish Internet connections with their employees (Intranet) and with their suppliers and distributors (extranets), all of which will facilitate the flow of information and efficient transaction.

Being a Bachlor. -- Quotes from the knowledged men

this is a forward from one my friend. It keeps me thinking, that worldwide, the pain is same & everyone, though got married, still envy bachlors..... Envy Me. ... i am single & kicking ;-)

Every man should get married some time; after all, happiness is not the only thing in
Bachelors should be heavily taxed. It is not fair that some men should be happier
than others.
--Oscar Wilde
Don't marry for money; you can borrow it cheaper.
--Scottish Proverb
I don't worry about terrorism. I was married for two years.
--Sam Kinison
A psychiatrist is a person who will give you expensive answers that your wife will give you for
free. --Anonymous
Bachelors know more about women than married men; if they didn't, they'd be married too.
--H. L. Mencken
Men have a better time than women; for one thing, they marry later; for another thing, they die earlier. --H. L. Mencken
"A man without a woman is like a fish without a bicycle." - U2
When a newly married couple smiles, everyone knows why. When a ten-year married couple smiles, everyone wonders why.
Love is blind but marriage is an eye-opener.
When a man opens the door of his car for his wife, you can be sure of one thing: either the car is new or the wife.
I take my wife everywhere, but she keeps finding her way back to home always. --Anonymous
I asked my wife, "Where do you want to go for our anniversary?" She said, "Somewhere I have never been!" I told her, "How about the kitchen?" --Anonymous
We always hold hands. If I let go, she shops. -------------------------------------------------------------------
My wife was in beauty saloon for two hours. That was only for the estimate. --Anonymous
She got a mudpack and looked great for two days. Then the mud fell off. --Anonymous
She ran after the garbage truck, yelling, "Am I too late for the garbage?" Following her down the street I yelled, "No, jump in." --Anonymous
My wife dresses to kill. She also cooks the same way. - Henny Youngman
My wife and I were happy for twenty years. Then we met. -Rodney Dangerfield
A good wife always forgives her husband when she's wrong. -Milton Berle
I bought my wife a new car. She called and said, "There was water in the carburetor." I asked her , "Where's the car?" She replied," In the lake." - Henny Youngman
The secret of a happy marriage remains a secret. -Henny Youngman
After a quarrel, a wife said to her husband, "You know, I was a fool when I married you." The husband replied, "Yes, dear, but I was in love and didn't notice."
When a man steals your wife, there is no better revenge than to let him keep her.
I haven't spoken to my wife in 18 months - I don't like to interrupt her.
My girlfriend told me I should be more affectionate. So I got myself two girlfriends.
A man said his credit card was stolen but he decided not to report it since the thief was spending much less than his wife did.
Man is incomplete until he is married. Then he is finished. - (This is the master quote of all)
A little boy asked his father, "Daddy, how much does it cost to get married?" The father replied, "I don't know son, I'm still paying."
Young Son: Is it true, Dad, that in some parts of Africa a Man doesn't know his wife until he marries her? Dad: That happens in every country, on.
Then there was a man who said, "I never knew what real happiness was until I got married; then it was too late.
A woman was telling her friend, "I made my husband a millionaire." "And what was he before you married him?" asked the friend. "A billionaire." she replied, ----------------------------------------------------------
Marriage is the triumph of imagination over intelligence. Second marriage is the triumph of hope over experience.
It's not true that married men live longer than single men. It only seems longer.
Losing a wife can be very hard. In my case, it was almost impossible.
Just think, if it weren't for marriage, men would go through life Thinking they had no faults at all.
A successful man is one who makes more money than his wife can spend. A successful woman is one who can find such a man.
A man meets a genie. The genie tells him he can ask for whatever he wants, But his mother-in-law gets double of what he gets. The man thinks for a moment and says, "Okay, give me a million dollars a and beat me till I'm half dead."
Men who have pierced ears are better prepared for marriage. They've experienced pain and bought jewellery.
The most effective way to remember your wife's birthday is to forget it once.
First guy (proudly): "My wife's an angel!" Second guy: "You're lucky, mine's still alive

Thursday, September 23

gBrowser - Google Browser is next Step ?

A browser from GoogleIf this is really true, imagine the possibilities. This may be true, chk out the "whois" database for the domain name of

I hope it should be based on Mozilla and if that is true, we all can start laughing at the end of Mr. Gates Explorer....;-)

Monday, September 20

Seen A9? Don't see ....Search

A9 as i listed in this blog some months back is ready for the primetime, that was the news from SearchEngineWatch. What's cool is if you have Amazon login name, you can sign in to A9 and customize & start creating folders, bookmarks to search, though all these efforts will not kill Google in the short run, but better watch google, the competition is gearing up for the future. provides several sources of information with a customized multi-column interface. The list of available sources appears as buttons on the right side of the search results page. Clicking on any button opens a new column on the same page (clicking the button again will close that column). You can adjust the size of the columns by dragging the borders to the left or right [learn more]. The arrangement of open columns and their relative sizes is automatically kept for the next search.

The current list of searches (and their sources) includes:

  • The web (Google)
  • Search Inside the Book™ (
  • Images (Google)
  • Movies (Internet Movie Database)
  • Reference (definitions, encyclopedic entries and other topics by GuruNet)
  • Learn more about the search features on
In addition to these sources, your personal history, diary, and bookmarks will also be searched automatically.

This seems to be cool ...chk out and btw, the great dog with a neat metacrawler dogpile has changed its name in the European region to webfetch ...apparently, Brits dont share the same feelings & sentiments towards Dogs like Americans.

The only drawback i see is their toolbar options. Although the toolbar promises a whole lot of stuff, but it is available for only the great damn f**king Internet explorer. Why not all these guys consider other browsers also equally to IE. If you are still using IE, get out and rediscover web with FireFox

Sunday, September 19

Interview with The Hindu

When i was booking my tickets for "Kudaikkual Mazhai" ( A Tamil movie done by partippan - hello parti sir, stop watching those "good cinemas" in persian, arabic, urdu, acetic and other languages and try to "feel" so much to make a "tamil" cinema their way!!!--- well it's a good story, "over-dosed" by partipanish creativity...), Kribs called me. Kribs for the uninitiated is a ever smiling, enthusiastic, evangelist for so many things.

The idea is to have a common discussion about "blogging" and how blogging has evolved, treated in today's context. I jumped into the idea immediately as this gives me a chance to meet some more fellow bloggers. Somehow, i dont have the habit of listing all those blog names in my blog, except for adding recently an anti-IE campaign (Get FireFox Now ).

We had a good time in the afternoon, with Kribs, Chandru and Vinesh... Chandru is an old friend who runs a great blog called Selective Amnesia and vinesh, i just came to know about 5 min. before the meeting who is a Formula 1 freak. Overall, it's a nice experience to go with, except for the fact that we lost the match with Pakistan ;-(

Thursday, September 16

Glasses are Up & Communications are down

In a fire accident happened in the first floor of the Touctel's Chennai Santhome HeadQuarters puts my entire communication down. My phone, internet access, mobile all are with Touchtel and it wrapped in one shot. Yesterday, after seeing one great hell of a cuban movie (The Last Supper(1976) ) we all went to "SPEED" the high octane pub at Mount Road. What a riveting experience that was! The place is really high volume and i am witnessing the other side of Chennai. The men, the women and the place is filled with smoke from both of them. We went in at 8.45 and came out by 11.00 and as always i had my veggie, non-alhocolic pineapple juice named as "Final Lap". From there we went to "virudu nagar" T.Nagar for our a food that was....for the first time in my life i have tasted almost all the non-veg side dishes over it chicken, mutton, crab, fish everything went under my mouth.

Good Film. Good Place to Drink. Great Place to Eat. That's what you call it as "LIFE"

Wednesday, September 15

Creativity Techniques

As a creative, you have your highs and lows everyday. With a client pressure on your back of the mind, we all will struggle to get an inspiring idea for our client. If not others, i have been to those situations more. On subscribing to Boxes of Choclates i read this fantastic post on creative techniques.

Just pay a visit to them and spend couple of hours or days in this location. Surely your creative sparkplugs will be cleaned up.

Creativity Techniques - I am just blogging for myself for future reference.

Monday, September 13

Machinima: Film making redefined

In 1996, a gamer sat down to play the PC game Quake. And with it, he jumpstarted a filmmaking revolution. He just recorded his game as he plays and came the first silent movie "diary of a camper" a 1 min. and 30 second, single take silent film centered around an entrenched lone gunman who is rooted out by a team of equally lonely gunman.

Machinima, it is filmmaking redefined - a merging of three creative mediums: Filmmaking, animation and 3D game technology. In simple terms, Machinima is animated filmmaking within a real-time 3D virtual environment. It utilises the real time capture of performance, actors, and events (filmmaking), the creation of artistically created elements moved over time (animation), within an interactive virtual 3D environment (3D game development). Inspiring stuff, all started with a gamer's vision.

Interesting read in O'reillay about this kinda filmmaking. chk this information to be filmmaker of the future

Friday, September 10

Web Economy Bullshit Generator

I just cannot help stop my laughter seeing this. As a seasoned web professional & interactive marketing enthusiast for last 2 years, i have come across numerous sites giving infinite amounts of statements reflecting their capability. All said & done, finally what you get is your typical "smelling socks in the store" kinda service.

For those of you are interested in writing their best words for their new media web development company, they can utilise this Web Economy Bullshit Generator

How to influence your client with Webstandards or Why your client cares about web standards or What are all the few things which you always need to say about Standard compliant design to your client to make him understand like a nursery rhymes

One simple answer: Read this article

Tuesday, September 7

How to write better Marked up Sites?

Mozilla shows the way. The recently redesigned mozilla site features a clean design and it gives you an inner look of the “behind the scenes” way of providing sementically correct & faster code.

Get the Mozilla Markup Reference from here.

Just Finished

Just finished thru my company a website for a leading Broadband Wireless Provider in chennai BroVis Wireless Networks. Been busy doing more sites & flash dont expect a frequent posts for next 2 weeks.

Sunday, September 5

Testing the post from w.blogger...whether it works?

Testing BlogJet

I have installed an interesting application - BlogJet. It's a cool Windows client for my blog tool (as well as for other tools). Get your copy here:

Also, check out a wide variety of tools available for desktop publishing here

Saturday, September 4

FLV Player

What a time saver this application is ? It's actually a dream come true kinda application. For one of my recent assignment, there are lots of videos needed to be incorporated into Flash. All video movies were converted into a .flv file for faster playback & streaming options. I was searching for a player which can play the .flv files, since to play an .flv file i need to open Flash application to view it, which is a pain in your ass.

Luckily, i got this flv player. I dint know that Martin released that so soon, i remember he was talking to him sometime back and i just forgot the whole discussion thereafter.

If you are flash designer, developer & acti0nscript guru....go Download the FLV Player now....this was suppose to be done by Macromedia but done by volunteer again, once again proving the point that Flash was just developed by MM and taken to the world by the volunteers.

Friday, September 3

IE Bashing

First came the Webstandards group. Then I recorded the browsehappy website and now the third in the same row is StopIE. All things put one goal in common.

Internet Explorer is the worst browser to experience web.

As a browser it kills the experience of the web and is vulnerable to hackers, worms, viruses, spywares, adwares and all non-sense only a web can give.

So what is the alternative..well i have been using Firefox from the ver. 0.6 and no regrets till date. I am even typing this blog from Firefox only. But there are other surprisingly good browsers other than this.

Here are the few of the alternatives

Mozilla - Cross platform browser with integrated email client

For Mac Users


and so you can happily sends your Internet Browser.

May it's code rest in peace.


Do you have a PIMP?

PIMP...the word will take you to some of the darkest streets with cheap make-up and a whole lot of things surrounding with brothels. Well. I am not talking about that.

a PIMP is a Personal Information Manager Programs which will make your life a bit easier. Microsoft Outlook may (I hate Microsoft I hate Microsoft I hate Microsoft I hate Microsoft I hate Microsoft I hate Microsoft I hate Microsoft I hate Microsoft - this is from the heart) (I Love Microsoft I Love Microsoft I Love Microsoft I Love Microsoft I Love Microsoft I Love Microsoft I Love Microsoft - this is not my statement, it is machine which typed this statement running on Win2K) be called as PIMP.

But hunting for a good RSS / Atom Feed readers pointed me towards this cool beta program...."Clevercactus" which is a mail client, RSS Feed readers, comes with a calender, notes sharing and a good amount of space and dont have to depend on 15 Microsoft programs. Have a look, it's afterall makes your life a bit easier.